Y7K: 10 years of eBalance, 500 tons lighter
For 10 years, eBalance.ch has been helping people across Switzerland shed pounds—its motivated members have lost a total of 500,000 kg. Y7K developed a microsite to mark this anniversary.
Just in time for January 1, 2016, the anniversary campaign supports all those who went over the top once again in December and really enjoyed the holidays. With the idea for a specially developed Microsite the digital agency Y7K takes up the well-known ritual of New Year's resolutions. Many people resolve to go on a diet and exercise more. Appropriately, the website measures the calories burned with each mouse click - 0.001 kcal per click. However, losing weight can also be done more effectively and less monotonously: Simply enter resolutions on the website and you will receive various tips and tricks free of charge by e-mail on January 1, 2016.
In addition to the promo to attract new members to eBalance, 10 fitness activity trackers will also be raffled off among all senders of good intentions.
The online weight loss program launched by Neue Zürcher Zeitung has over 150'000 members in the Swiss market.
Responsible at eBalance: Renée Roxs, Karin Ammann. Responsible at Y7K: Samuel Alder, Yves Sinka, Julie Clausen. Print: Vetsch&Frei. Illustrations & Badge: Philipp Dornbierer. Copywriting: Florian Tillmann.
