Xpure wants to make Thun fit with Post-it notes
The graphic design and advertising agency Xpure carried out an ambient marketing campaign for the TC Training Center in Thun. The goal was to use Post-it notes to encourage passersby to sign up for a free trial workout.
The graphics and advertising agency Xpure created an ambient campaign for the TC Training-Center Thun. The aim was to encourage passers-by to take part in a free trial training session using Post-it notes with the message "New year, new resolutions? It's time for fitness!" to encourage people to try out a free training session. The sticky notes were distributed in the city on Thursday morning. As an additional incentive, customers presenting the scattered notes will be granted a discount when they sign up for an annual membership.
