Xess launches ZSC Lions season ticket promo
To mark the start of season ticket sales, Xess Marketing is launching a multi-part campaign for sports fans and hockey enthusiasts on behalf of the ZSC Lions. The campaign involves hunting for oversized season ticket stickers on billboards.
In the last week of June, ZSC Lions fans increasingly spotted "Already hot" teasers on the ZSC Lions website as well as on the social media platforms Facebook, Twitter and Instagram. Teaser advertisements also appeared in the Zurich split of 20 Minuten. "Hot already?" was the question. But hot for what: Hot for the start of the season? Hot for the new additions to the team. Hot for the first derby? The fans were (deliberately) left in the dark.
The resolution follows a week later. Advertisements and banners will provide the "plain text" and motivation at the same time. Season tickets can be ordered now or even easier: get your free season ticket!
Ready, steady, go - look for the poster sites with the ZSC Lions season tickets. A total of 75 APG billboards will be covered with oversized season tickets. If you're lucky and sporty, you can snatch your free season ticket in the first week of the vacations.
Responsible at ZLE Betriebs AG: Peter Zahner (CEO), Roger Gemperle (Head of Communications / Marketing Services). Responsible at Xess Marketing: Corina Conzett (overall responsibility), Jasmin Offergeld (graphics), Erich Ogi (text).
