Xellente message
Diplomacy: Purity, cleanliness, and clear water are attributes closely associated with Switzerland.
Diplomacy Purity, cleanliness and clear water are attributes that are closely associated with Switzerland, so what could be more obvious for the renowned Diwisa Distillerie Willisau than to create a Swiss product that embodies precisely these qualities? The only question was which spirit had this potential? After a hard-drinking analysis, it was clear that vodka is one of the very few spirits segments,
which continues to grow unabated. However, there are already over 3000 vodka brands on the market. So there had to be a product that was different and better. Xellent is the name of the vodka made from real water from the Titlis glacier. And the water was also presented as excellent. An "ice cooperative" was founded once again in Central Switzerland and Thomas Borer was appointed its first ambassador. In his laudatory speech for the new vodka, Borer said: "We want to be free in our choice of spirits!" and added in his typical style: "With a glass of Xellent in your hand, even DJ Bobo looks like a man!"
which continues to grow unabated. However, there are already over 3000 vodka brands on the market. So there had to be a product that was different and better. Xellent is the name of the vodka made from real water from the Titlis glacier. And the water was also presented as excellent. An "ice cooperative" was founded once again in Central Switzerland and Thomas Borer was appointed its first ambassador. In his laudatory speech for the new vodka, Borer said: "We want to be free in our choice of spirits!" and added in his typical style: "With a glass of Xellent in your hand, even DJ Bobo looks like a man!"
