Xaver returns in a new look

The Xaver Award, which has honored outstanding achievements in Swiss live communication since 1999, is returning as The Swiss Live Communication Award. In addition to the new name, there are also changes to the content, as announced by the Expo and Event Swiss Association organization. Three new categories have been added to the existing Best Expo and Best Event categories: Best Live Communication Campaign, Best Promotion and Best Supplier. The assessment criteria will now be evaluated by the jury in two rounds - in a first step, general criteria such as initial situation, objectives or implementation control will be assessed. In the event of a nomination, criteria such as material mix, functionality, creativity or originality are then added. Also new are the Xaver.08 Audience Award and the Xaver of the Year: visitors to Xaverawards.ch can choose their personal favorite from all the nominees in a competition at the beginning of 2008 and thus award the Audience Award. In contrast to the prizes awarded in the individual categories, the honorary prize Xaver of the Year is not awarded to an agency, but to a personality. The selection in this category will be made by Expo and Event Swiss Association.
The closing date for Xaver.08 entries is December 31, 2007, and now only an online questionnaire needs to be completed, which will be supplemented with photos. The gala evening and award ceremony will take place on April 9 at the Kaufleuten in Zurich.