WVC: Cross-media B2B campaign for Axel Springer Switzerland
WVC is now working for Axel Springer Switzerland’s Beobachter, Tele & TV-Star divisions, which publish the magazines *Beobachter*, *Beobachter Extra*, and *Beobachter Natur*, as well as the TV magazines *Tele*, *TV-Star*, *TV2*, and *TV vier*.
The "Outlook 2012" campaign promotes media agencies and marketing and communications departments to place ads in the print and online editions of the TV magazines Tele and TV-Star. WVC realized the campaign cross-medially. On the one hand, a classic mailing was used to draw attention to the various TV highlights of the year. Microsite with iPad raffle. In addition, web banners are placed on various specialist portals.
Responsible at Axel Springer: Sandra Peiti (Head of Advertising Market Observer, Tele & TV Star), Katrin Rüesch (Product Manager Advertising Market Observer, Tele & TV Star).Responsible at WVC: Kurt Wettstein (overall responsibility), Stefan Fleischlin (graphics), Michael Jud (consulting, online communication.
