Wunderman revises product communication for Phonak
The Phonak Spice product line is entering its next phase with Spice+, and with it, Wunderman's communication campaign.
Like the hearing aids, the B2B advertising measures were also revised with the aim of making the technical development of the devices visible in the means of communication. To this end, all print and online products were given a visual refresh. The multiple award-winning Spice figures were also supplemented with additional motifs. The resulting launch campaign will appear in all Phonak markets in October.
Responsible at Phonak: Maarten Barmentlo (GVP Marketing), Ora Bürkli (VP Product Marketing), Ueli Würmli (Senior Marketing Communication Manager), Reto Sigrist (Marketing Communication Manager), Sonia Torre (Marketing Communication Manager). Responsible at Wunderman: Markus Gut (overall responsibility), Daniel Bieri (CD), Michael Gallmann (AD), Florian Tillmann (text), Nora Angstmann (graphics), Tom Schwarzenbach (graphics and DTP), Rahel Güttler, Gert Schröder (consulting).
