Wunderman: Revolution to unfold
Mazda recently unveiled the new Mazda CX-5 to the world. To mark the launch, Wunderman developed a mailing campaign that asks questions—and provides answers.
To accompany the campaign, Wunderman designed a fold-out mailing that introduces the recipient to the topic step by step and invites them to take a test drive.
Responsible at Mazda: Matthias Walker (Marketing Director), Mark Ritchie (Internet & CRM Coordinator). Responsible at Wunderman: Thomas Engeli (ECD), Elias Zurbuchen (graphics), Dieter Boller (text), Stéphanie Bertschi (consulting).
