Wunderman: Phonak takes off with Disney Pixar
Wunderman has developed a campaign for Phonak Switzerland in collaboration with Disney Pixar. The campaign uses scenes from the animated film *Up* to promote hearing aids from the Stäfen-based company.
The Wunderman agency has launched a campaign for Phonak Switzerland in collaboration with Disney Pixar. The campaign uses images from the latest animated film "Oben" to promote the hearing aids of the Stäfner company. The 78-year-old hearing aid wearer Carl Frederiksen can be seen attaching balloons to the roof of a house and flying off together with the house. The advertising material is intended to show that it is never too late to discover a new world. Modern hearing aids can also turn old age into an experience and bring back long-forgotten sounds, the message goes.
Potential customers are encouraged to take a hearing test or try out a device via direct mailings, advertisements, outdoor and POS measures in specialist stores. The competition prize is a balloon flight. The campaign was developed centrally in Switzerland for Phonak and made available globally to the national companies.
Potential customers are encouraged to take a hearing test or try out a device via direct mailings, advertisements, outdoor and POS measures in specialist stores. The competition prize is a balloon flight. The campaign was developed centrally in Switzerland for Phonak and made available globally to the national companies.
Responsible at Phonak: Simon Stauber (Director Marketing Communication), Adrian Hunn (Marketing Manager), Kathrin Aebersold (Marketing Management Phonak Switzerland). Responsible at Walt Disney Motion Pictures, Switzerland: Christian Baur (Product Manager Disney Studios). Responsible at Wunderman: Rahel Güttler (Consulting), Renato Di Rubbo (Managing Director), Michael Gallmann (AD), Nora Angstmann (Graphics), Samuel Textor/Patrick Erni (Text), Roger Rüegger (CD).
