Wunderman: Mailing from the future for Microsoft
«Built for the future. Ready now.» Microsoft is promoting its cloud computing offerings worldwide with this tagline and the accompanying campaign. Wunderman rolled out this international campaign for Microsoft Switzerland and created a direct mail piece tailored to the Swiss market.
Over 2,000 of the most important IT decision-makers in Switzerland received mail from the future. Contents: The May 2015 issue of Bilanz, on the cover of which the name of the mailing recipient announced that the lucky recipient had been voted IT Manager of the Year 2015. On opening it, recipients then came across the lead article, in which they could read about their own success story, which they will owe to the decision to introduce future-oriented cloud solutions in their company. Of course, it wasn't just a case of would have, could have and would have. Those addressed were able to request a consultation via various response channels and thus lay the foundation for the award, which was prophylactically awarded to them in the mailing.
Responsible at Microsoft Switzerland: Nicole Josi (Marketing Communications Manager Enterprise), Heike Krannich (Private Cloud - Product Marketing Management), Anja Teschke (Marketing Communications Manager). Responsible at Wunderman: Thomas Engeli (CD), Florian Tillmann (text/concept), Daniel Schranz (AD), Matteo Baschera (graphics), Stéphanie Bertschi, Nina Remmers (consulting), Alessandra Finazzi (production).
