Wunderman creates lifestyle imagery for Phonak
The Wunderman agency has created a visual identity for Phonak that is intended to go beyond the desired product message and convey the emotional significance of hearing in life.
In keeping with the company's claim "Life is on," the resulting images tell stories of people who, thanks to Phonak's sophisticated hearing aids, no longer live in isolation but can actively participate in events. For this purpose, the creative team at Wunderman used image projections, which thus symbolically bring life into the otherwise empty spaces of hearing-impaired people.
The new Phonak lifestyle images are used in various advertising materials and communication measures.
Responsible at Phonak: Ora Bürkli (VP Product Marketing), Sonia Torre (Marketing Communication Manager), Marc Menendez (Pediatric Marketing Manager). Responsible at Wunderman: Markus Gut (overall responsibility), Daniel Bieri (creative direction), Michael Gallmann (art direction), Rahel Güttler (consulting); shooting: Schaub Stierli Fotografie (photos), ALL IN Production (photo production), Franz Dregelyvari (image editing).
