Wunderman develops online campaign for Ford
Ford Switzerland has commissioned Wunderman to develop a digital launch campaign. A homepage takeover is currently generating buzz on the online portals of 20 Minuten and Blick, as well as on select automotive and sports-related websites.
On Facebook, users can experience the sports car in a game: "Ready, Steady, Go!" is the name of the game in which players have to catch as many Ford Focus STs as possible within 30 seconds. The prize: a weekend with the Focus ST including an overnight stay at the 4-star Hotel Focus in Zermatt.
Responsible at Ford Motor Company Switzerland: Danijel Dzihic (Director Marketing);. Responsible at Wunderman: Thomas Engeli (CD), Dieter Boller (text), Daniel Schranz (AD), Dominik Sigrist (screen design), Marcin Kolonko and Paolo Brocco (programming), Stéphanie Bertschi (consulting).
