Wunderman: So that neither the hearing nor the sight perishes
A new ad by Wunderman for Phonak's Hear the World initiative. Instead of the traditional eye test, musical notes are used to draw attention to the importance of hearing tests.
Hearing loss is at least as serious as vision loss. Unlike vision loss, however, hearing loss usually goes undetected for much longer. Yet a hearing test is just as easy and quick to do as a vision test. This fact is addressed by the display Wunderman designed for Hear the World, Phonak's global initiative. Instead of the signs commonly used in vision tests, the display uses progressively smaller notes to symbolize the degree of hearing loss. The line "Hearing is as important as seeing" takes readers directly to the Hear the World website. hear-the-world.com where an online hearing test makes it possible to make an initial assessment of one's own hearing ability and experts are on hand to offer advice.
Responsible at Phonak: Elena Torresani (Marketing Manager, Corporate Marketing). Responsible at Wunderman: Markus Gut (CCO), Daniel Bieri (ECD), Michael Gallmann (AD), Florian Tillman (Text), Nora Angstmann (Graphics) and Rahel Güttler (Senior Consultant).
