Wunderman: Babybel pans for children
Wunderman is promoting the new Mini Babybel in-pack promotion. The campaign encourages children to become creative microwave chefs using the included mini pans.
According to a statement from the agency, the current Mini Babybel promotion aims to publicize a new application for the small cheese: Until the end of September 2012, each Netzli will contain a small pan in which the Mini Babybel cheese can be melted in the microwave. The aim is for every child to be able to prepare their own little meal with Mini Babybel in a fun way. The "Mini Chef" promotion was created to go with it.
To actively involve consumers, an online competition has been added. Parents and their children are invited to upload a picture of their own "Mini Chef" Mini Babybel creation with a comment to www.minibabybel.ch. The best "Mini Chefs" will win a mini wok set for 6 people.
The in-pack promotion is advertised with an international TV spot, which was adapted to local conditions by Wunderman Switzerland. This TV commercial refers to the online competition and is supplemented by a banner campaign on various websites targeting families.
Responsible at Bel Suisse: Barbara Frei (Marketing Director), Bettina Zeiter (Brand Manager Mini Babybel). Responsible at Wunderman: Markus Gut (CCO), Michael Gallmann (Art Director), Nora Angstmann (Graphics), Marion Lim (Text), Vincent Schaublin (Screen Design/Programming), Marcin Kolonko (Programming), Rahel Güttler (Consulting).
