Massive global advertising growth in 2007

 
Global spending on advertising grew by 4.7 percent in 2007 compared to the previous year. This is according to the latest "Global Adview" figures from the market and media research company Nielsen. The strongest growth was recorded in the Asia-Pacific region with 12.1 percent, followed by Europe, the Middle East and Africa (EMEA) with 4.7 percent. North America recorded a slight decline of 0.5%. According to the Horizont.net report, advertising expenditure for all media grew globally. Television performed best with 5.2% and thus remains the leading advertising medium. Magazines grew by 4.4 percent, with double-digit growth in the Asia-Pacific region. And magazines were the only medium to also grow in North America. Newspaper advertising sales increased by 3.8 percent in 2007, while radio advertising sales rose by 4.7 percent. No figures are given for the Internet.
Across all sectors, only the automotive industry (minus 3.2 percent) and the media (minus 1.5 percent) invested less in advertising in 2007 than in 2006. The retail sector remained at the previous year's level, while all other sectors increased their expenditure. Pressetext.ch sees the decline in expenditure in the media sector as an indication of the tough times that are widely predicted for the media in the coming years. If the heavily advertising-dependent industry itself is reducing its advertising expenditure, this seems to point to difficult times ahead.