WS: Opel parks, ASAG gets on board
In January 2015, ASAG took over the representation of the Opel car brand in the Basel region. WS Kommunikation publicized the change with a typo campaign.
From now on, the car-savvy target group can convince themselves of the quality and versatility of the Opel model range at the new Opel Center Basel at ASAG Gellert. WS Kommunikation focused on a comprehensive dissemination of the message "Opel parks. ASAG gets on board." via posters, advertisements, mailings, TV commercials, streetcar and bus advertising as well as online displays and a trade fair appearance.
With its wording, WS Kommunikation deliberately drew on the umbrella brand campaign that Opel is running in Germany with the slogan "Umparken im Kopf". In this way, the Rüsselsheim-based company aims to drive forward its desired image change by encouraging the target group to rethink and help break down traditional prejudices against the brand.
Responsible at ASAG: Jasmine Gasser (Head of Marketing and Communications). Responsible at WS Communication: Reto Meyer (overall responsibility), Markus Stöckli (art direction, text), Joe Werner, Marion Philipp (graphics), Nadine Wolleb (consulting).
