WS: New look for three Schweppes classics
WS Kommunikation created the new design for Schweppes' glass bottles intended for the foodservice sector. The agency also produced various visuals and promotional materials to accompany the launch.
The trilogy of 20 cl bottles from Schweppes is a familiar sight in the catering trade; its contents are drunk neat or mixed. Now it appears in a more elegant form thanks to an extended bottle neck. WS Kommunikation gives the bottles new visual accents with the matching, high-quality label design. The icing on the cake is the lid, which is now also in the label color of the respective variety. The new label and lid design was used for the Schweppes classics Indian Tonic, Bitter Lemon and Ginger Ale.
A special feature of the creation and a well mastered challenge for production is the combination of two labels in no-label-look (front) and one in standard design (back). The two front labels also convey a feeling of special value thanks to their fine relief applications. The highlight of the back label is the shimmer-through and magnifying glass effect, which comes from the printed inside.
Responsible at Schweppes: Urs Hufschmid (Head of Water & Soft Drinks), Janine Pusnik (Brand Manager Schweppes). Responsible at WS Communication: Reto Meyer (overall responsibility), Marion Philipp (graphics), Nadine Wolleb (consulting).
