WS communicates digital switch for EBL Telecom
On June 3, 2014, cable network operator EBL Telecom will discontinue the last analog channels on its networks and will henceforth broadcast all TV channels exclusively in digital format. The WS agency is handling communications for the digital TV switchover.
Customers are informed about the necessary steps and the advantages of the basic digital offer with the help of a likeable mascot made from a TV cable. WS Kommunikation designed and realized the entire information campaign for EBL Telecom, which included posters (F12, F200), displays, brochures and customer letters, each in two languages.
Responsible at EBL Telecom: Eleonora Meyer (Head of Marketing), Andrea Voegtle, Fabrice Reymond (Marketing and Communication). Responsible at WS Communication: Reto Meyer (overall responsibility), Nadine Wolleb (consulting), Markus Stöckli (art direction, text), Joe Werner, Marion Philipp (graphics).
