WS Kommunikation brings Alex Frei into play for JVC Switzerland

National soccer player Alex Frei has been a brand ambassador for JVC Switzerland for two years since July. A campaign specially designed for the Swiss market by WS Kommunikation aims to emotionally enhance the electronics company's brand communication. In the first phase, the aim is to increase brand awareness. The focus is on Alex Frei as a private person. At the beginning of 2008, a follow-up campaign will show the footballer at work. Two major national campaign waves with posters and advertisements will be supported by additional campaigns for specialist retailers and end consumers. In view of Euro 08, the main product focus is on the new Full HD LCD televisions.
Responsible at JVC Switzerland:
Herbert Eichelberger (General Manager Advertising & Promotion), Thomas Häberling (Advertising & Promotion). Responsible at WS Kommunikation:
Reto Meyer (Strategy/Consulting), Gabriel Heuberger (CD), Markus Stöckli (AD), Andrea Sutter (Graphics), Christoph Läser (Photography).