WPP global advertising partner of Samsung

Consumer electronicsThe Korean electronics group Samsung has chosen the British advertising holding company WPP as a partner for its global marketing programs following a nine-month selection process. Samsung announced that the agency J. Walter Thompson will take over international account management, while Berlin Cameron/Red Cell will be the creative lead agency. According to Andy Hostettler, CEO of JWT+H+F, it is not yet possible to estimate what the budget change will mean for the Swiss market.