World of wonders: Lenzerheide repositions itself
The Lenzerheide vacation region has repositioned itself and is now presenting itself as «world of wonders» (W.O.W.)—an alpine world of experiences that combines adventure and nature. According to the vacation region, this concept is intended to strengthen the region’s position as a year-round destination. This reorientation continues the region’s strategy for the future.
With "W.O.W." The aim is to offer visitors a wide range of activities in both summer and winter. The aim is to inspire guests with experiences, encounters and relaxation in nature, explains Marc Schlüssel, CEO of the Lenzerheide vacation region. The new attractions include the "W.O.W. Plaza" meeting place in the village center, an outdoor spa in summer and a winter glamping pop-up. Existing highlights such as the Arosa Lenzerheide ski area, the enchanted forest and the interactive "Light Ride" tobogganing experience will also remain an integral part of the destination.
Regional cooperation
For "W.O.W.", various local partners from the hotel industry, gastronomy and mountain railroads are working together. "This project shows what is possible when everyone pulls together," says Schlüssel. The aim is not only to increase the attractiveness of the destination, but also to make operations more sustainable and efficient. "W.O.W." should not only be understood as an experience brand, but also as a leitmotif for service quality and innovation.
A film featuring freeskier Nico Vuignier and skiing legend Didier Cuche accompanies the repositioning at the start of the winter season. The film premieres on Wednesday.
