Wölzgott innovative - the new Appenzell print shop
Three long-established printing companies from Appenzell Innerrhoden and Ausserrhoden have merged and are now operating jointly under the name Appenzeller Druckerei. The agency am Flughafen in Altenrhein is responsible for the new brand identity.
Three Appenzell companies from Inner and Ausserrhoden have decided to no longer go their separate ways: the commercial printing divisions of Druckerei Appenzeller Volksfreund (DAV) from Appenzell, Appenzeller Medienhaus from Herisau, founded in 1837, and Kunz-Druck & Co. AG from Teufen. Since April 1, 2015, they have been operating across borders under the name Appenzeller Druckerei.
The historic merger has created one of the most modern print shops in Switzerland, with a particular track record in UV coating. Nevertheless, tradition and Appenzell origins will be preserved under the new brand. Because what welds the hundred or so employees together, according to Friday's announcement, is "the irrepressible belief in the unique qualities of both cantons: honesty, down-to-earthness, precision, diligence, craftsmanship, commitment, perseverance, curiosity and an outstanding inventive spirit."
The combination of tradition and modernity was the guiding principle under which the airport agency developed the Brand Moments for the Appenzeller Druckerei. The creatives from Altenrhein created a brand world of filigree silhouettes, as known from the motifs of traditional Appenzell alpine elevators.
Responsible at Appenzeller Druckerei: Markus Rusch (Managing Director), Daniel Schneider (Marketing and Sales Manager), Karin Rusch (Marketing). Responsible at agency at the airport: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Miriam Egli (Consulting), Patricia Eugster (Assistance).
