World Cup special: Global Nike campaign launched
The upcoming World Cup is not just a sporting event, but also a marketing event. In the coming weeks, we’ll be featuring various soccer movies and ads in our «World Cup Special» to get you in the mood for the spectacle. Kicking things off is sportswear manufacturer Nike with its global soccer campaign «Write the Future.».
The Nike campaign started with a three-minute TV commercial. This was initially presented to users on Facebook, YouTube and other social networks, but can now also be seen on TV. The commercial illustrates the consequences that a single decisive match situation can have in the world of football - and also off the pitch. The campaign will feature footballers Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribéry, Andrés Iniesta, Cesc Fàbregas, Theo Walcott, Gerard Piqué and Ronaldinho, among others. There are also guest appearances by tennis legend Roger Federer and basketball superstar Kobe Bryant. The star cast is completed by cartoon hero Homer Simpson.
Production: Independent Films London/Anonymous Content: Alejandro G. Iñarritu (director). Creative agency: W+K, Amsterdam.
