Wirz Wietlisbach Dialog: Mailing for Betty Bossi

Wirz Wietlisbach Dialog has now developed an unusual mailing for its client Betty Bossi. For the launch of the innovative cooking and baking foil "papillote", this foil was used as the envelope for a mailing to Swiss cooking schools. The highlight of "papillote": The combination foil consists of two components and thus combines the positive properties of aluminum foil and baking paper. This makes the product stable, easy to form and at the same time ensures that nothing sticks.

It was these qualities that prompted the agency, according to the release, not to simply send the cooking schools a roll to try out. Instead, they used the product itself to form an envelope. Provided with a removable address label, it became the mailing envelope of the mailing and at the same time an envelope that (filled with a cooking product) can be put directly into the oven.

"We simply wanted to create a positive product experience as quickly as possible," says CD Stefan Dätwyler. His text partner Jörg Bewersdorff adds, "For 'papillote' we redefined the term self-mailer. We also provided a mailing with a clear secondary benefit. That's what every customer actually wants."

Responsible at Betty Bossi: Aled Brooks Evans (advertising/sales manager); Yvonne Holzinger (campaign manager). Responsible at Wirz Wietlisbach Dialog: Stefan Dätwyler, Jörg Bewersdorff (Creative Director); Eric Fricke (Senior Art Director); Anna-Lea Michael (Consulting).