Wirz Werbung with new head of strategic planning

 Pascal Schaub is moving to the Zurich agency Wirz Werbung at the beginning of November to take over as Head of Strategic Planning. Schaub is leaving Publicis, where he was also Head of Strategic Planning (see ). What appeals to him about his new job is that he can work across disciplines there, Schaub told Werbewoche. As a planner, it is important to him that he can work across different areas of communication. Schaub is also pleased that his new employer is a member of the international BBDO network, which was awarded Network of the Year in Cannes this year. This puts Wirz in an excellent position; nevertheless, the necessary independence is also guaranteed, as the agency is a partner of the network but has no financial ties with BBDO. Schaub went on to explain that he was leaving Publicis with a smile and a tear in his eye. His decision to leave the agency had to do with the departure of Kaspar Loeb; he had worked closely with the former CEO. Schaub does not want to miss the experience he gained during his time at Publicis: He benefited a great deal during the 14 years. It was enriching to build up strategic planning and to see Publicis become the largest agency in Switzerland.