Wirz announces good news from Mobiliar

Wirz Werbung has developed a campaign for Mobiliar's surplus fund, which ties in directly with the 2011 communication.

Editorial - May 3, 2012

Mobiliar's customers can once again look forward to 2012, the agency said in a statement: Thanks to the cooperative anchoring, they will participate in the success in the form of a premium reduction. And this amounts to the sum of 120 million Swiss francs across all policyholders over the next 12 months.

For this occasion, Wirz Werbung developed a campaign that ties in directly with the 2011 communication. Once again, the white parcel with the red bow serves as a symbol for the profit-sharing scheme. This time, however, instead of one huge package, many small packages are brought directly to the customer's door. The campaign consists of five films with 34 individual sequences, which can be found in various forms on numerous advertising media: In advertisements, on posters, in mailings, and give-aways as well as on 3D installations and measures for the general agencies.

Responsible at Die Mobiliar: Christoph Ott (Head of Advertising & CI/CD), Sarah Pittet (Project Manager Advertising). Responsible at Wirz: Philipp Skrabal (CD), Raul Serrat, Marco Zimmerli (AD), Hanning Beland, Benjamin Staudenmann, Paul Labun, Stefanie Wolf (graphics), Bianca Kury (text), Yves Rückert, Stefan Schmid, Amir Ferhatbegovic (consulting). Technology: Sam Sherbini. Directed by: Ernst Wirz. Film production: Wirz Fraefel Paal: Stefan Fraefel, Gabi Benz.