Wirz seeks flavor designers for Terra Chips
Who will create the perfect flavor for the new Special Edition of Terra Chips? Wirz Werbung is letting customers answer that question—with a flavor contest.
At Terrachips.ch participants can compose their own chip flavor from over 100 virtual ingredients. The best creation is selected by a jury of experts, produced for sale at Migros and the winner receives 1 percent of sales. According to the agency, the new edition of last year's campaign brings taste into the digital world in a surprising way: the submitted creations are automatically converted into animated flavor images and presented to the user. In addition, a unique sound image is created from the composition of the ingredients.
Responsible at Bischofszell Nahrungsmittel: Helen Marti (Head of Marketing Services), Remo Manz (Business Unit Manager Marketing & Sales). Responsible at Wirz: Markus Schärer, Philipp Skrabal (overall responsibility), Tanja Jablanovic, Winfried Schneider, Marco Zimmerli, (creation), Amir Ferhatbegovic (consulting), Ramon Tuero, Marco Zuber (motion design), Pascal Beyeler, Ralf Brändli, Ursula Christen, Sven Scheuermeier, Sam Sherbini (technology), Alex Kirschner / Kirschnermusic, Beda Wermelinger (sound).
