Wirz: New TV commercial for Pneu Egger

When you feel spring coming, you should change your tires. Several Pneu Egger films have already been created based on this realization. And this spring it's time again: the latest work by Wirz Werbung, which has been responsible for the appearance of Switzerland's largest tire dealer for ten years now, tells the story of a snowman. And we learn that even snowmen have spring fever.

"The latest film is certainly a bit daring. But with our limited budget, we simply can't afford to run boring commercials that nobody notices," says Pneu Egger Marketing Manager Simon Müller. "And if we can not only push an advertising message onto our customers, but also entertain them a little or make them smile, it's a classic win-win situation."

Responsible at Pneu Egger: Simon Müller (Marketing and Sales Manager); Franz Brun (Marketing and Sales Assistant); Gregor Hartmann (CEO). Responsible at Wirz: Niels Schäfer (AD); Simon Smit (text); Thomas Kurzmeyer (CD); Livia Wanner, Lucia Burtscher (consulting); Nicole Suter, Fabienne Huwyler (art buying); Serge Hoeltschi: (direction and production).