Wirz: New spots for Pretuval in the can
The pharmaceutical company Bayer Switzerland has commissioned the Zurich-based agency Wirz to create a campaign for Pretuval film-coated tablets. The campaign is intended to emphasize that these tablets are particularly suitable for taking at the office.
Anyone who drags themselves to work with the flu thinks to themselves, "It can't get any worse." But wrong thinking. It can get worse, much worse - because flu symptoms such as headache, aching limbs, cough, cold or sneezing can get you into a lot more trouble than you might imagine. The three new TV commercials show this in just seven seconds each. In them, the viewer sees what the symptoms mentioned can do to you.
Responsible at Bayer Switzerland: Luca A. De Vito (Head of Marketing), Simone Kurmann (Brand Manager), Susanne von Rohr (Medical Manager Cough&Cold). Responsible at Wirz Advertising: Philipp Skrabal (ECD), Hanspeter Schweizer (CD), Rob Hartmann (Art Direction), Marietta Mügge (Text), Karin Krummenacher, Flurin Hardt (Consulting), Fabienne Huwyler, Sebahat Derdiyok (Agency Producing). Responsible at Pumpkin Film: Jon Barber (director), Alex Kirschner (sound design). Media: Mediacom.
