Wirz: New motifs for the Tagi campaign
As a cross-channel source of information, the Tages-Anzeiger plays a leading role in shaping opinion in Switzerland. In the continuation of the campaign "You are what you read." seven new motifs were realized by Wirz.
Genuine Tages-Anzeiger headlines form the headlines. Topics from politics, society and culture are taken up. The headlines stand for articles that were read by the people in the pictures. In the motifs, these contrasting points of view collide. In a documentary way, chance encounters and situations in the urban space are shown, from which discussions and conversations can develop.
We also worked with passers-by on the street for the new motifs. The photographs were taken by Ladina Bischof. The Swiss photographer has a keen sense of situations and moments and attaches great importance to naturalness and authenticity. In addition to the print motifs, flexible fountain pen ads were designed. The new ads can be seen in various daily newspapers and magazines from 14.9.2015.
Responsible at Tamedia: Patrick Linder (Advertising Manager), Marcel Tappeiner (Publishing Manager). Responsible at Wirz: Livio Dainese, Fernando Perez (ECD), Thomas Kurzmeyer (CD), Stefanie Huber (AD), Florian Siegrist (Text), Yves Rückert, Pascal Fussen, Manuela Bührer (Consulting), Bettina Faessler (Art Buying). Photography: Ladina Bischof.
