Wirz: More eggs for Sunday
Wirz is continuing the Sonntag CH newspaper's egghead campaign. Three new subjects have been added to last year's.
Wirz is continuing the Sonntag CH newspaper's egghead campaign. Three new motifs have been added to last year's: Barack Obama's hairstyle, Mike Müller's and Nicki Lauda's red cap can be seen on the breakfast eggs. The new motifs will be used both as advertisements and posters in mid-April. Last year, the egghead campaign was voted the second best advertising campaign of the year and won an award in several categories at the ADC.
Responsible at Sonntag CH: Christine Rennhard (Publishing Director), Tanja Laube (Product Manager). Responsible at Wirz Advertising: Raul Serrat (AD), Tom Zürcher (copywriter), Matthias Freuler (CD), Hanning Beland (graphics), Peter Burri, Maddalena Sutter (consulting), Nicole Zehnder (art buying).



