Wirz: Campaign launched for Cardinal Blonde
After the Draft beer, Cardinal's lager is now being launched throughout Switzerland as Cardinal Blonde. The name inspired Wirz to create a TV commercial that plays with blonde clichés.
A consumer is shown who lets himself be carried away into a dream world by the taste of the drink. There, attractive blondes brew the drink. With the final punch line, the game with the archetypal blondes takes another unexpected turn. Wirz realized the campaign with Panam Films and New Zealand director Josh Frizzle. It also includes advertisements and other accompanying measures.
Responsible at Feldschlösschen: Rainer Schmidt (Brand Portfolio Director), Yves Grüninger (Senior Brand Manager Cardinal), Catharina Giese (Junior Brand Manager Cardinal). Responsible at Wirz: Philipp Skrabal (CD), Rahel Nemitz (AD), Peter Liptak (text), Manuela Brunner, Patricia Tschumi (consulting), Sebahat Derdiyok (agency producing), Josh Frizzle (director), Panamfilm/ Frank Estermann (production), Alex Kirschner (sound studio/ composition).
