Wirz: For Ikea 600 garden furniture hidden

To whet people's appetites for summer with Ikea, Wirz Werbung unceremoniously equipped the entire country with furnishing ideas: 600 pieces of garden furniture were hidden in the open air. Anyone who found a piece of furniture was allowed to keep it and take it home. The national ambient campaign took place on Maundy Thursday in six regions and set the mood for Easter with the search.

Essential for the Ikea furniture search was the online part of the campaign: On the website Ikea.ch/furniture-search clues as to where the furniture was hiding were revealed on the day of the search. Via smartphone, people could navigate to the places where garden furniture was located within a radius of about 100 meters with the help of interactive maps.

"What we particularly like about the campaign is that it literally reaches our customers at home," says a delighted Ebba Barchan, Project Leader Campaign at Ikea Switzerland.

The Ikea Furniture Search was promoted by the Ikea Family Newsletter, which has a reach of over one million, posts on Facebook, banners on Ikea.ch and Blick.ch, ePanels, eBoards and a cooperation with regional radio stations.

Responsible at Ikea Switzerland: Katrin Polzer (External Communication Manager), Ebba Barchan (Project Leader Campaign), Virginia Calisi (Public Relations Manager), Christoph Widmer (Social Media Manager). Responsible at Wirz Advertising: Livio Dainese, Fernando Perez (ECD), Rob Hartmann (CD), Rahel Nemitz (AD), Angela Erni (Digital AD), Marietta Mügge, Sarah Kohl (text), Petra Dreyfus, Marcel Mägerle, Eva Boretti, Prisca Grollimund (consulting), Streuplan (BTL), David Willen (photography), Sebahat Derdiyok (photo production).