Wirz: Film for Pax systems from Ikea
The Zurich-based agency Wirz produced a commercial for IKEA that shows how Pax adapts to customers’ individual needs and is highly versatile.
Pax from Ikea is the best-known and most popular cabinet system in Switzerland, the agency writes in a statement. Nevertheless, many are not aware of how flexibly it can adapt to even very individual ideas. Which prompted Wirz to stage the Pax for once not as the typical closet in the bedroom, but with more surprising contents.
Ikea advertising manager Katrin Polzer says: "Because we all live our lives differently, we also want to furnish ourselves differently. Ikea understands this desire and with Pax offers a cabinet solution that leaves the necessary space for this. The film shows this in a charming way,
emotional way."
Wirz realized the spot together with Markenfilm Schweiz and Berlin-based director Wiebke Berndt in both 30- and 40-second versions.
Responsible at Ikea: Mikael Pilblad (Marketing Manager Switzerland), Katrin Polzer (External Communication Manager), Annelies Bühler (Project Leader Campaign). Responsible at Wirz Advertising: Thomas Kurzmeyer (CD), Raul Serrat (art direction), Bianca Kury, Marietta Mügge (text) Yves Rückert, Stefan Schmid (consulting), Gordon Nemitz (strategy); Markenfilm (film production), Wiebke Berndt (direction).
