Wirz Corporate publishes study on strategy communication
In early 2012, Wirz Corporate conducted a study in collaboration with the University of St. Gallen on the state of internal strategy communication in large Swiss companies.
According to the press release, 27 heads of communications were surveyed on the organization, processes, communications mix and control in the communication and anchoring of corporate strategies. The study shows that the importance of strategy communication is rated as "very high", while the company's own "maturity" in handling it is only rated as "average". Achim Wirtz, Head of Brand and Communication Consulting at Wirz Corporate, argues that internal communication processes should be more closely monitored to ensure that strategy does not sink into the fog from the second management level onward. Only if those responsible for communications are involved in the closest decision-making body will the communication and communicability of the strategy be optimally integrated into the overall strategy development process at an early stage.
Overall, the study provides an overview of the status of internal strategy communication and identifies areas for action where there is a need for optimization. The study can be ordered free of charge from Wirz Corporate by sending an e-mail to [email protected]. Achim Wirtz was responsible for conducting the study on behalf of Wirz Corporate.
