Wirz Corporate: Toyota magazine realized

Wirz Corporate has produced a customer magazine for Toyota. The 52-page magazine provides information about the car manufacturer's models and features news from the automotive industry in the form of reports and interviews. The magazine is published twice a year with a circulation of 204,000 copies in German, French and Italian and is sent to subscribers free of charge with the aim of building brand loyalty. Wirz Corporate was responsible for the chief editorship and the design development of the print product.

Responsible at Toyota Switzerland: Philipp Rhomberg (overall responsibility), Mark Strähl, Emanuel Steinbeck (publishing, PR & sponsoring). Responsible at Wirz Corporate: Urs Binggeli, Marcel Niedermann (Editor-in-Chief), Janine Greuter (Editorial Assistant), Philipp Studer (AD).