Wirz Corporate accompanies the Berne Declaration with the name change
The Berne Declaration (EvB) will change its name to «Public Eye» this fall. Wirz Corporate has been supporting the organization, which was founded in 1968, throughout this process since March 2015.
In a first step, the various requirements and prerequisites for the profiling and sharpening of the brand were jointly developed in several workshops. In a second step, Wirz Corporate supported the EvB with the positioning of the organization, the re-naming to "Public Eye" and the development of the new brand identity. In addition to the logo, the most important instruments and media were also implemented in the new corporate design and defined in a comprehensive brand manual.
The Berne Declaration (EvB), now Public Eye, was founded in Gwatt in 1968. Since then, it has campaigned in Switzerland for fairer relations between industrialized countries and developing countries. The Berne Declaration / Public Eye is supported by over 25,000 members nationwide and is largely financed by membership fees and donations.
