Wirz builds a new identity for Migros

Zurich-based Wirz Identity AG has been entrusted by the Federation of Migros Cooperatives (FMC) with the project of a comprehensive realignment of the corporate identity for Migros Switzerland as a whole. According to a press release, the agency will not only reshape the appearance of the retail giant, but will also clearly define and partially realign the structures of the umbrella brand and sub-brands. As this is a complex project, Wirz Identity writes that a longer timeframe is required. Visible results are not expected until next year. Wirz prevailed in a pitch.