Wirz: Bank advertising, Schwyz style
To strengthen its reputation as a universal bank in the canton of Schwyz and throughout Switzerland, Wirz has launched a campaign for Schwyzer Kantonalbank (SZKB) that sets it apart and positions it as a unique bank.
"The campaign conveys values that are deeply rooted in the original canton and shape the daily interaction between the bank and its customers," the agency writes in a statement. Unique to the canton and its bank is also the "Y" in the name, which no other canton has. That's why the values communicated are always written with a "Y" instead of an "I." This little trick allows them to be unmistakably associated with SZKB.
Since Monday, the values of "Reliable", "Partnership", "Expert" and "Credible", which stand for the Private Banking division, have been communicated in initially four print subjects and various other classic and digital advertising media. In the near future, the campaign will also be used for the other business areas of SZKB with correspondingly different values.
Responsible at SZKB: Nicole A. Reinhard (Member of the Executive Board), Stefan Kälin (Marketing), Adréan Schmied, Lorenz Keller, Marco Caprez, Josef Schmid, Norbert Nauer, Werner Schibig (Project Team). Responsible at Wirz: Hanspeter Schweizer (CD), Wolfgang Bark, Franziska Pennington (text), Valentin Cheli, Dominique Magnusson (art direction), Angela Erni (graphics), Lucia Burtscher, Flurin Hardt, Fabiana Imhof (consulting), Roman Emunds (strategic planning). Photography: Roland Tännler. Moving image: Markus Hürsch. Photo Production: Melymel, Zurich.
