Economy encourages creative people
Not only advertisers, but also exponents of the economy are convinced of the positive effect of creative advertising.
Not only advertisers, but also business exponents are convinced of the positive impact of creative advertising, according to a study conducted by WerbeWoche together with the Art Directors Club and the survey institute IHA.GfM. "Is creative advertising more successful in the market than non-creative advertising?" was the question put to 200 top marketing people and 50 agency managers. All answers on pages 3, 12, 18
