Impact study: 90 percent of supplement users buy

MEDIA Around 80 percent of the population, over 5 million people, use leaflet inserts from newspapers and magazines. This is shown by a study of inserts conducted by the Swiss Media Association.Newspaper and magazine inserts are consumer information and have an extremely high advertising impact, according to the first-ever insert study conducted by the Swiss Media Association. More than half of insert users confirm that they have visited a store for the first time thanks to an insert. In the high-buying segment of 35 to 55-year-olds, the figure is as high as 61%.Discount coupons and vouchers are extremely popular. They bring buyers to the point of sale: 90% of insert users have already redeemed them at the POS.Another advantage is the accessibility of the target audience. Inserts also reach those who have a stop-advertising sticker on their letterbox. Printwirkt website retrievable