We parents as a gift

Magazines Werner Haltinner Communications has designed a springtime campaign for the magazine Wir Eltern called Cards for free, with the aim of reaching a new target group. For once, the focus is not on expectant mothers and fathers, but on friends and relatives who don't know what to give as a birth present. The front of the card offers a special kind of pregnancy test. On the back is the text: "Not pregnant after all? Maybe a friend is, and you don't know what to give her?" The magazine We Parents is the solution on offer.