Wilmaa and Teleboy launch "Swiss Internet TV Premium Network" platform

The two offerings already reach over one million unique clients with only a small user overlap, according to the press release. The aim is to use this platform to create attractive offers for advertisers and reach large customer groups with little wastage. The platform works exclusively with the Goldbach Group for marketing purposes. In addition to marketing the overall reach of the participating platforms, new, independent advertising formats will be developed jointly. The platform will also strengthen joint generic marketing. The focus is on case studies on the advertising impact of Internet TV.