Wilma has calmed down
Tourism Newton 21 Switzerland wants to bring more guests to Cuba again.
Tourism Newton 21 Switzerland wants to bring more guests back to Cuba. If nature doesn't go completely out of
balance, the end of October is traditionally the time
the hurricanes in the Caribbean will be over. "We are hoping for a good
Autumn," says Daniel Sánchez from Newton 21 Switzerland. The
Zurich agency has been awarded a new contract by the Cuban tourist office.
campaign has been commissioned. On the sugar island, there are still
Space for new tourists. Compared to the previous year, the
Visitor numbers fell by around nine percent. "On the one hand, the
Cuban tourist office has not advertised for two years",
explains Sánchez. On the other hand, as a result of the economic situation
generally saved on vacations, there is the fear of flying and in this
record number of hurricanes.
Newton 21 now wants to show tour operators that Cuba also has other facets with a poster, e-boards and, above all, a lot of event marketing.
show. Just at the right time for today's mostly fast
determined bookers, because the best season in Cuba starts now.
just started.
For the travel industry, in cooperation with the tourist office
various events are planned, in which there is also plenty of room for a
party with a Cuban feel is built in. The budget is not
huge. Where in neighboring countries, for example, five different
poster subjects to promote Cuba, only one eye-catcher is needed here.
Accordingly, the process is more personal.
The right job for Newton 21, because as a specialist for
Dialog communication (advertising, strategic event and
cross-marketing) are at the forefront of this agency's strategic
Networking of proven classic forms of advertising with dialog
Instruments of tangible communication are always strongly
Foreground.
balance, the end of October is traditionally the time
the hurricanes in the Caribbean will be over. "We are hoping for a good
Autumn," says Daniel Sánchez from Newton 21 Switzerland. The
Zurich agency has been awarded a new contract by the Cuban tourist office.
campaign has been commissioned. On the sugar island, there are still
Space for new tourists. Compared to the previous year, the
Visitor numbers fell by around nine percent. "On the one hand, the
Cuban tourist office has not advertised for two years",
explains Sánchez. On the other hand, as a result of the economic situation
generally saved on vacations, there is the fear of flying and in this
record number of hurricanes.
Newton 21 now wants to show tour operators that Cuba also has other facets with a poster, e-boards and, above all, a lot of event marketing.
show. Just at the right time for today's mostly fast
determined bookers, because the best season in Cuba starts now.
just started.
For the travel industry, in cooperation with the tourist office
various events are planned, in which there is also plenty of room for a
party with a Cuban feel is built in. The budget is not
huge. Where in neighboring countries, for example, five different
poster subjects to promote Cuba, only one eye-catcher is needed here.
Accordingly, the process is more personal.
The right job for Newton 21, because as a specialist for
Dialog communication (advertising, strategic event and
cross-marketing) are at the forefront of this agency's strategic
Networking of proven classic forms of advertising with dialog
Instruments of tangible communication are always strongly
Foreground.
Andreas Panzeri
