More poster contacts again
Billboard Advertising: Four of Switzerland's five major airports offered more advertising opportunities last year.
Poster advertising Four of the five most important
Swiss airports once again reported an increase in the number of
passenger numbers and thus more contacts for airport advertising.
Zurich Airport recorded 17.9 million passengers for the whole of 2005.
passengers, 3.7 percent more than in the previous year and about the same number again.
Geneva-Cointrin has been on an upward trajectory for years and can
9.4 million passengers, an increase of 9.5 percent. With
3.3 million passengers, EuroAirport Basel-Mulhouse is on the
level, but its frequencies increased by as much as 30 percent.
Exact figures are not yet available from Lugano and Bern. According to
initial trend indications are that Lugano-Agno is also likely to see a plus.
while Bern-Belp will again have to accept a loss.
The following outdoor advertisers are benefiting from the overall increase in frequencies
affected: Clear Channel Plakanda manages Unique and parts of the
EuroAirports, the Allgemeine Plakatgesellschaft is active in Basel, Geneva and
Lugano, JCDecaux sells space at the EuroAirport, while
Baracom and Publiscreen to market Bern-Belp Airport. (mk)
Swiss airports once again reported an increase in the number of
passenger numbers and thus more contacts for airport advertising.
Zurich Airport recorded 17.9 million passengers for the whole of 2005.
passengers, 3.7 percent more than in the previous year and about the same number again.
Geneva-Cointrin has been on an upward trajectory for years and can
9.4 million passengers, an increase of 9.5 percent. With
3.3 million passengers, EuroAirport Basel-Mulhouse is on the
level, but its frequencies increased by as much as 30 percent.
Exact figures are not yet available from Lugano and Bern. According to
initial trend indications are that Lugano-Agno is also likely to see a plus.
while Bern-Belp will again have to accept a loss.
The following outdoor advertisers are benefiting from the overall increase in frequencies
affected: Clear Channel Plakanda manages Unique and parts of the
EuroAirports, the Allgemeine Plakatgesellschaft is active in Basel, Geneva and
Lugano, JCDecaux sells space at the EuroAirport, while
Baracom and Publiscreen to market Bern-Belp Airport. (mk)
