How much did the campaign for the new 50-franc note cost?

The new 50-franc note is being advertised with a broad-based poster campaign, among other things.The SNB's information campaign for the 50-franc note is available on various channels: in TV commercials during prime time, on posters throughout Switzerland and on screens and notices in SBB trains and Postbuses. There is even an app that brings the new note to life with the help of augmented reality, but is such a campaign even necessary? And how much did it cost? The Trade newspaperg assumes a contribution of between two and three million francs. Aargauer newspaper FDP National Councillor Albert Vitali is critical of the campaign: "I take a very critical view of this campaign, after all it is taxpayers' money that is being used for this." There were also some critical reactions to the campaign on Twitter:

In case anyone has forgotten how much a 50-franc note is worth: 50 francs! #SNB pic.twitter.com/xE0JrBIKd5

- Luca Strebel (@StrebelLuca) April 13, 2016

NO - "Is this really necessary? National Bank puts up posters and TV commercials about the 50-franc note" https://t.co/6Lqingt7CR- Heinz Röthlisberger (@heinzroe) April 13, 2016

Don't they sell themselves? pic.twitter.com/EsMAHjvX2H- Jürg's adwyse (@juergwyss) April 11, 2016

Switzerland, the. Country where money is advertised. #50erNoetli pic.twitter.com/0prvacqwSC

- Simon Häring (@_shaering) April 14, 2016

A million-dollar campaign for a product where the consumer has no choice at all. https://t.co/wwNEnvDKRJ #50erNoetli #SNB @SNB_BNS_en

- Diego Oppenheim (@oppendie) April 13, 2016

shit, we must be the only people in the world with advertising for a banknote! pretty weird and somehow superfluous. #50erNoetli

- Phil Schüpbach (@Philler23) April 12, 2016

#50erNoetli Incredible waste of taxpayers' money on advertising. Now also on TV. The most unnecessary advertising EVER #ZMuchState #dumb

- Rolf (@rolf_walser) April 12, 2016