How the virgin becomes a brand

Branding Brands and their management are also becoming increasingly important in tourism. The competitive pressure among the individual regions is increasing: only those who position themselves independently can survive in the long term. For the new campaign of the Jungfrau Region, LangGysiKnoll therefore relies on the unmistakable core values: authentic, traditional, but always up to date. In the creative implementation, the Bernese agency was inspired by the classic panoramic view of the Jungfrau region, which it effectively stages: Cozy terms evoke unforgettably beautiful (vacation) experiences and whet the appetite for future winter pleasures.