How the car gets wings
Aviation: The Swiss low-cost airline Helvetic is taking off with a promotion offering «free flights in exchange for advertising stickers.».
Europe and back again: that's what Helvetic Airways promotes at
subscribers to its newsletter with a promotion that will run from 31.
October is sure to cause rampant travel fever. Whoever is on the
rear window of his car with a sticker from Helvetic
will receive a return flight from the purple low-cost airline for
two people worth 99 euros each way (excluding fees). Plus
interested parties simply need to fill out an agreement that their
car is still registered until at least April, is in good condition and
condition and has two intact rear-view mirrors. These are necessary,
because in future, rolling Helvetic sympathizers will be able to use a 20 to 68 cm
large sticker on their rear window can still be parked
should remain. The latest creation from the area of
Ambient media in five selected Nissan garages.
You can get lucky in the period from October 31 to November 4, 2005 -
between 8 a.m. and 6 p.m. As Helvetic is expecting a large
is expected, the invitation asks for sufficient time to wait.
100 stickers are distributed per garage, which equates to a total of
2000 free flights. But even those who don't make it to an adhesive,
does not have to stay on the ground with Helvetic. Until November 5
in all Denner stores for purchases of 100 francs or more
(excluding tobacco and spirits) while stocks last
Helvetic voucher worth 49 euros.
Desperate flight to the front or marketing that has taken off? With
Helvetic was not available for comment by the editorial deadline.
reachable. The media have reported that Helvetic has just
reduced its fleet from six to four aircraft and
staff accordingly because Rome and Prague are no longer served.
be
Andreas Panzeri
