Against the stink

Wohnkultur Exxtra Kommunikation airs things out effectively for Migros with Fresh Neutro. FIGAGESG could be loosely interpreted as "Fondue is good, but gives a bad smell..." As much as we love our national dish, we could all do without the smell of FIGUGEGL. But bad smells also accompany us everywhere else. Migros now wants to remedy this with a new odour neutralizer. Fresh Neutro gives thick air no chance. In the launch campaign for the new spray, Exxtra dramatizes the product benefits in a humorous way with two situations taken from real life. The first print shows a cow on a fondue caquelon in the style of homely peasant art. She has to cover her nostrils because of the smell of cheese.
Manslayer to orderThe second subject depicts a situation in a typical Swiss pub. Even the ibex on the regulars' ashtray can barely stand the clouds of smoke. So he too can only hold his nose to protect himself from the intrusive smell. Incidentally, the Exxtra agency had to have the ibex specially made by a blacksmith, as there are hardly any pubs left in Switzerland with such massive "dead beaters", as the regulars' table ashtrays are popularly known.
Fresh Neutro is not simply designed to cover up unpleasant odors with a perfume, but to reduce them thanks to a specially developed system of active ingredients.
The two subjects can be seen in various magazines from mid-October until the end of the year. Hanging boxes in streetcars are also planned.
Andreas Panzeri