WHS speaks for Aids Foundation

The new foundation Swiss Aids Care International (Saci) has commissioned Weber Hodel Schmid with a wide range of communication measures, and in an initial phase the agency is concentrating on carrying out PR campaigns and managing the foundation's media office. Saci was founded this spring by Ruedi Lüthy. He is regarded in Switzerland as a proven Aids therapy specialist and was co-founder of the Zurich Lighthouse. The foundation aims to help people with HIV and Aids in the world's poorest countries. Those affected are offered medical care and support that is adapted to local conditions and customs. A first project will soon be launched in Zimbabwe.